Brand g Vacations adds China, Morocco and Dubrovnik to Venice sail in 2028 lineup

Brand g Vacations says its 2028 luxury travel collection goes on sale Sept. 21, adding first-time itineraries in China, Morocco and a Dubrovnik-to-Venice sailing. The company is also repeating its most popular journeys twice in 2028 as it targets travelers looking for small-group, immersive trips.

Why it matters: - Brand g Vacations is using its 2028 schedule to chase demand for newer destinations and repeat bookings on its most popular luxury itineraries. - The expansion gives upscale LGBT travelers and allies more options in small-group travel across Asia, Africa, Europe, the Middle East and South America. - The lineup also signals where premium leisure demand is headed: cultural depth, exotic routes and fewer overland logistics.

What happened: - Brand g Vacations announced its 2028 collection of luxury journeys on Sept. 23, 2026, in Palm Springs, California. - The itineraries went on sale Sept. 21. - The collection adds first-time Brand g trips to China, Morocco, Northern Spain and a Dubrovnik-to-Venice super yacht cruise. - Brand g is also offering several popular journeys twice in 2028 because of strong demand.

The details: - China debuts with a 13-night land journey from Sept. 17 to 30. - Morocco gets a new land tour from March 19 to 29. - Northern Spain is scheduled as an 11-night land journey from July 6 to 17. - The Dubrovnik-to-Venice itinerary runs Sept. 6 to 13. - Brand g says the Morocco land trip reduces the need for the two- to three-hour overland transfers that cruise travelers often face when trying to reach Marrakech and Rabat. - The company says it also provides luxury super yacht charters from operators including Atlas Ocean Voyages and Swan Hellenic. - Returning twice in 2028 are Enchanting Egypt, Amazon Cruise & Machu Picchu, Japan: Land of the Rising Sun and Journey Into Africa. - Enchanting Egypt runs Feb. 14 to 25 and March 20 to 31, with an optional six-night Jordan extension. - Amazon Cruise & Machu Picchu departs May 7 to 20 and May 14 to 27. - Japan: Land of the Rising Sun runs May 9 to 21 and Oct. 14 to 26. - Journey Into Africa runs Nov. 1 to 13 and Nov. 15 to 26. - Other featured trips include Castles of the Rhine River Cruise, Paris, Normandy & the Seine, Lisbon & the Douro, Bucharest to Budapest Danube River Cruise, Prague & Danube River Cruise, Nepal & Bhutan, Vietnam & Cambodia on the Mekong and India & the Ganges. - Brand g says its trips are virtually all-inclusive, covering airport transfers, shore excursions, guides, dining, most beverages, signature entertainers on select cruises and tour hosts on every trip. - Brand g says its trips are intimate in size, ranging from 40 to 160 guests.

Between the lines: - The schedule suggests Brand g is leaning into scarcity and exclusivity rather than scaling with bigger departures. - Repeating departures for the strongest-selling itineraries points to a strategy built around proven demand instead of only testing new markets. - The emphasis on land tours in China and Morocco also suggests travelers want more time on the ground and fewer transit hassles.

What's next: - Brand g says the 2028 collection remains available for booking now. - The company says a second departure for Vietnam & Cambodia on the Mekong is still to come. - Travelers can view the full collection on Brand g Vacations' website.

The bottom line: - Brand g Vacations is betting that luxury travelers want both fresh destinations and more chances to repeat the trips they already like.